Service industry sales team discuss project

We Needed Better Leads

A lead only converts into a meeting when the prospect's problem or goal is large enough for them to act.

MakeLeadsWork evolved out of this recurring challenge Chad Westbrook, founder, and CEO of Sales Alignment, faced daily while working in the B2B sales and lead development field.

Companies continuously pay for leads to find out in the prospect’s office, they don’t have any problems or goals to solve. This results in wasted time, money, and energy.

Meet Chad Westbrook, founder and CEO of Make Leads Work

MEET CHAD WESTBROOK

Founder & CEO of MakeLeadsWork

Chad Westbrook is a B2B sales and service expert who has dedicated the last 15 years to building sustainable, scalable sales and service teams.

Encouraging his companies to challenge the status quo and never accept what everyone is doing as “good enough”, Westbrook has contributed to millions of dollars in commercial sales year-over-year. His teams typically start with mid-level individuals, and within a short period, they were world-class teams producing the results most companies only dream of.

“It’s about getting in the ruts and figuring out our customer’s problem”.

Chad has had some of the most influential mentors in the industry help shape what is a proven process today. His methods are based on real-world experience and results that are still making millions to this day.

Let Chad show you first hand how MakeLeadsWork can help you and your sales team get better leads and increase your revenue month after month. Choose your manager persona or schedule time to talk with Chad today!

THE ROAD TO SUCCESS

Chad’s Journey to Increasing His Company’s Revenue by Millions

  • 2007

    Chad was hired to make calls to business owners educating them on a class-action lawsuit connected to their roofing systems.

  • 2010

    The success drove the company to increase their number of callers and tasked Chad with the job of hiring and training those individuals.

  • 2013

    Three years later, Chad had six sales development representatives calling for the lawsuit and general roofing needs throughout the Midwest.

  • 2014

    Chad managed 8 SDRs, overseeing the meetings with the outside sales representative(s) and ensuring the following sales action.

  • 2015

    The SDR team is accountable for over 6 million in annual sales with six full-time employees.

  • 2016

    Chad’s team of four regional sales development reps cultivated 3.4 million in new service and repair business over 30 months

  • 2017

    Chad opened one of the fastest-growing national sales divisions in the United States with a centralized lead development team.

  • 2018

    A group of five national sales development reps assisted in the cultivation of 2.1 million in new business in 12 months.

  • 2019

    The group is redefined to four sales development representatives who cultivated 1.8 million in new business over 12 months.

  • 2020

    Chad implemented a single territory sales development team focusing on doubling their service review from 1 million to 2 million over 12 months.

  • 2022

    MakeLeadsWork is born out of the necessity for better leads in the business-to-business world!

The largest problem we face as sales representatives is breaking through the shield our prospects hold in front of us. They hold a shield in fear of being sold products they don’t need. We must start solving problems vs. selling products.

— Chad Westbrook, Founder of MakeLeadsWork

Man drawing construction plans

MAKELEADSWORK FOR YOU

Changing Your Customer’s Perspective

MakeLeadsWork was created by the demand for businesses to respond flexibly to shifts in the economy, such as what was experienced during the Covid-19 pandemic. We believe it's our job to help clarify the difference between what a company thinks they want and what they actually need.

Chad has created MakeLeadsWork for you. The companies who need better leads to grow their business and keep their communities operating.

MakeLeadsWork has been perfected over 15 years to ensure the custom program built, aligns with your business plans and goals.

Leads So Simple, It’s Just One Question: Who Do You Want to Meet With?

Choose the manager persona who best fits your business or schedule a call with founder, Chad Westbrook, to start bringing in leads today!