Common FAQs

Our approach is to help clarify the difference between what a company thinks they want and what they actually need and changing the mentality of selling products into solving problems. By aligning with your customers and adopting new sales tactics, the leads then begin to generate themselves.

There is no difference. Just a spin on the name to make it sound more intriguing. "Telemarketing" is to sales as "used car" is to salesmen. You just don't say it.

A lead is an actionable activity that connects a company to a prospect.

An opportunity is a monetary amount that is proposed to the customer to resolve a problem.

The status is the current position of an opportunity. A status can be customized to reflect any sales process.

There is no common cost. The more requirements for the lead, the higher the cost will be due to the candidate pool shrinking as the opportunity is more clearly defined.

A ratio is an average number based upon a specific set of data. For example, a close ratio: the total number of quotes divided by the number of sales, plus dead. This would give you the number of quotes you delivered to sales made. This data is significant when scaling your business.

This is always a moving number. The best way to find this information is to use the number of calls made and divide that number by the total number of appointments. This will give you a call-to-meeting ratio.

A softphone is a piece of software that allows users to make telephone calls over the internet via a computer or smartphone. It has all the features of a desk phone and typically expands the range of services you can access on a desk phone.

Your return on investment (ROI) measures the profitability of your lead generation campaigns by comparing the revenue generated to the cost of the campaigns.

Voice over Internet Protocol, also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol networks, such as the internet.

Both terms are somewhat similar, but telemarketing has been “deemed” a bad job title due to the poor quality, low cognitive and extremely poor conversion. Sales development has been developed over the past serval years in the SaaS world as a higher level or employee who has specific skills and abilities the typical telemarketer does not have.

Lead development is important for your business because it is the process of identifying potential customers who are interested in your products or services and nurturing them until they become paying customers. Without effective lead development, your business may struggle to generate new sales and revenue streams.

The time it takes to see results from lead development efforts can vary depending on several factors. In general, it can take several weeks or even months to see significant results from lead development efforts, as it often takes time to build relationships with potential customers and move them through the sales funnel.

Conversion rates measures the percentage of leads that convert into paying customers.

A lead-to-opportunity ratio measures the percentage of leads that turn into qualified sales opportunities.

If at any time you want to upgrade or downgrade your program, please contact us and we will ensure you get the support you need to reach the goals discussed.

At MakeLeadsWork we determine which lead generation tactics are best suited for your business by first conducting a thorough analysis of your business’ current capacities and taking into consideration your business goals. Once we have a clear understanding of your objectives, we will then recommend lead generation tactics that will be the most effective in reaching your target audience.

Depending on your program, there is a chance that the goals we define will not be hit. We will do everything in our power to assess the situation and revise the plan to ensure your expectations are aligned with the reality of the situation.

Most of our training is remote as video applications have came a long way since Covid and offer great features for communication and training. However, if you have a team in a single location, we have no problem showing up and getting to business in your environment.

Yes! We offer leads, sales and service! Check out Sales Alignment for more information.

Yes, MakeLeadsWork has been perfected over 15 years to ensure the custom program built, aligns with your business plans and goals. As a result, we have implemented successful lead-generation campaigns for many previous clients. Read our testimonials here or contact us to learn more.

MakeLeadsWork uses a variety of metrics to measure the success of lead-generation campaigns. Some of the key metrics we track include: return on investment (ROI), conversion rates, and lead-to-opportunity rates amongst others.

We have three different lead generation programs depending on your needs. The implementation process of each program ranges from receiving the leads and resources from us and doing it yourself, to receiving our professional guidance, or having us do all the heavy lifting. You can see each package and what it includes here.